Manages and provides leadership for all aspects of recruitment, admission, matriculation and enrollment of students through the development, design and implementation of strategic enrollment management and recruitment efforts to support the University’s goals and objectives. The Director is responsible for admission policy, supervision of the application process, and leveraging customer relationship strategies. The Director is a vital member of University committees, gathering pertinent data in order to report recruitment outcomes as required. Under the general direction of the VP of Enrollment Management & Student Affairs, the Director is a key member of the Enrollment Management staff. Responsible for all functions, 24 hours/day, 7 days a week. Incumbents are subject to hours beyond the normal workday.
*Contributes to the successful accomplishment of the University’s enrollment objectives by developing and implementing a comprehensive student recruitment plan for graduate and undergraduate students.
*Provides leadership, management, and support for the recruitment efforts and develops a competent, productive and effective staff by hiring and supervising, directly and through delegation, the administrative, professional, student and clerical support personnel.
*Remains competent and current through self-directed professional reading, developing professional contacts with colleagues, attending professional development courses and conferences, and attending training and/or courses as required by the Vice President for Enrollment Management and Student Affairs.
* Effectively utilizes University resources in accomplishing enrollment objectives by planning, developing, and controlling the departmental budget.
*Collects, analyzes and uses admissions and enrollment data to meet immediate and long-range university objectives.
*Develops data-driven recruitment strategies by effectively utilizing data from a variety of sources to evaluate student characteristics and trends, as well as the University’s market position and competition.
*Develops marketing materials and advertisements in collaboration with the Alumni/Marketing Director.
*Serves as data governance subject matter expert for the department and is responsible for definitions, processes and procedures, quality, accuracy and maintenance.
Please Note: Cover Letter and Resume are required
Masters Degree in Counseling, Student Personnel Services, Educational Administration, or similar field.
Minimum of three (3) years of experience as manager, preferably within a college environment.